Neubodi's Bra Drive @1 Utama, Highstreet

Neubodi's Bra Drive @1 Utama, Highstreet

How's everyone doing? I hope you are doing fine, this afternoon to evening was raining here. If you didn't have plan on where to go tomorrow. Let's take a visit to 1 Utama Shopping Centre.

Neubodi, a Malaysian lingerie specialist brand officially launched its month-long 

"DONATE. SUPPORT. RECYCLE" Bra Drive campaign which will run until 5 November, in conjunction with International Breast Cancer Awareness month. 

You can drop off unwanted or used bras to the "Bra Banks" at any Neubodi stores nationwide and they will donate gently-used items to victims of sex trafficking, enabling their rehabilitation into society as they earn a livelihood selling second-hand bras. Beneficiaries of the "DONATE" initiative are communities in Malaysia, Cambodia, Nepal, India and Africa including those in poverty for whom bras are sought-after essential items - providing comfort and self-esteem.

 The partnership between Breast Cancer Welfare Association Malaysia (BCWA) and Neubodi aims to increase public awareness that breast cancer is 'gender blind', and promote the importance of self-examination and early detection while raising funds for BCWA's "Hospital Angels" programme. In this intiative, trained specialist will visit newly diagnosed breast cancer patients and help them learn to cope with the disease in an encouraging and positive environment. It's free checking, so visit 1 Utama tomorrow for the clinical breast examination. This is BCWA's mobile clinic - equipped with early detection and support tools for the examination.

 Specialised booth offering counselling sessions on breast self-examination using customised silicone models, have been set up. Tropicana Medical Centre's oncology specialists and health professionals are also on-hand to facilitate public understanding on breast cancer and conduct on-site basic health screening.

Funds are raised via Neubodi's "Pedal Forward" cycling convoy that concluded on 7 October morning, and exclusive sales from its GO PINK collection during the launch weekend at 1 Utama Shopping Centre's Ground Floor - Highstreet Councourse. RM10 from every PINK BRA purchase will be donated to BCWA.

 The success of Neubodi's DONATE. SUPPORT. RECYCLE Bra Drive campaign has been made possible with the support strategic partners Excel SLA (M) Sdn Bhd. and 3 Gorgeous Network. Neubodi's Bra Drive is being held for a fifth year and has to-date collected some six tonnes of bras.
For 'pioneering women welfare initiatives', Neubodi Holdings Sdn Bhd received KPWKM's CSR Malaysia Award (SME Category) in July 2017.

Let's spread the goodness of this event, "DONATE. SUPPORT. RECYCLE" Bra Drive campaign which will run until 5 November, in conjunction with International Breast Cancer Awareness month.